Google results and how people respond to them.
The image above displays results for only one page for Google – the first page. The X-axis (along the bottom) lists the result in the order it appears on on Google’s first page. The Y-axis (along the side), displays the percentage of people that click on a result once they’ve entered a search query in Google. Of the 1.2 trillion searches that occur each year, 396 billion clicks are made on the first result. That’s in the region of 33%.
The staggering truth to this graph is not only the percentage of clicks the first result gets but that by the end Google’s 1st page, less than 6% of searchers go on to page 2.
This is why the competition is so fierce.
What about other search engines?
Google is just a company competing for a share in the market. And the market is you. There are other search engines out there but Google has dominated. The habits of humans will be consistent throughout though. The further down the page the search result is, the less likely somebody is going to click on it. And page 2? There’s little chance of page 2 results being opened at all.
The top search engines by popularity are:
- Duck duck go
- Internet Archive
Almost every site is a search engine – to some degree.
Google and its competing search engine companies have very complex algorithms that search the whole web. But most sites will have their own, internal search engines. Even on this site: If you go to the search bar at the top, right of this page (not available on the mobile site) and type in “henckle fenckle pop” it will come up with a page that is not found in any way other than by typing in a search query. It will also display this page – since the term appears on this page as well. Why mention this? Read the next section…
What steps can you start to take to be found on Google?
The most misleading question that business owners ask themselves is: How can I get my business on to the 1st page of Google?
The better question to ask is: What search queries do I want Google to rank me highly for? (certainly not henckle fenckle pop as nobody will ever type this into Google.)
Answering that question should be easy enough for any business owner. If you’re an Indian restaurant, you might want to rank highly for “best Korma in London“. But you don’t need to be found for “best pizza in London”. This is called a niche. Even though korma and pizza are both in the food market, your micro-niche would be Indian food. And your target market would, therefore, be anybody looking to eat Indian food. Niche it down further and you’re looking to attract people in London looking for the best Korma.
But how do you find these people? That’s where professionals come in. Although there are a few things you can do, getting your site well optimized for search engines is a multifaceted discipline which takes time and know-how. The best start you can make though is creating written content. If there is nothing on your website that says Korma in London, you have very little chance….The tricks and strategies from there onward can be fleshed out and implemented.
For more information and an obligation free chat, please don’t hesitate to contact us!